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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan
;
Paschen, Jeannette
;
Treen, Emily
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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2
Conditions in prerelease movie trailers for stimulating positive word of mouth : a conceptual model demonstrates the importance of understanding as a factor for engagement
Archer-Brown, Chris
;
Kampani, Julia
;
Marder, Ben
;
Bal, …
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709377
Saved in:
3
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
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