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Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
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Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
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Children's responses to gender-role stereotyped advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
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Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali; Chumpitaz Caceres, Rubén; Cousin, Antoine - In: Journal of advertising research 50 (2010) 4, pp. 460-477
Persistent link: https://www.econbiz.de/10008857198