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Craig, C.Samuel
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Ghosh, Avijit
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Journal of advertising research
Journal of retailing
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Geographical analysis : an international journal of theoretical geography
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Management and labour studies
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Information Systems Working Papers Series, Vol. , pp. -, 1989
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of Business Research
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Journal of business research : JBR
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Journal of marketing
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research and the development of pedagogical materials
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Research and the development of pedagogical materials : working papers
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The history of advertising
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Using Household-Level Viewing Data to Maximize Effective Reach
Craig, C.Samuel
;
Ghosh, Avijit
- In:
Journal of advertising research
33
(
1993
)
1
,
pp. 38-47
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