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Journal of advertising research
SpringerLink / Bücher
44
Health marketing quarterly
34
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
26
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Bildschirmtext in Agrar- und Ernährungswirtschaft : aktuelle Kurzberichte
16
Schriftenreihe der Studiengruppe Bildschirmtext
16
Btx-Reihe
15
Europäische Hochschulschriften / 5
15
Journal of business research : JBR
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Tele selling : Marketing über Bildschirmtext
14
Direct store delivery : concepts, applications and instruments
13
Journal of marketing research : JMR
11
Springer eBook Collection / Business and Economics
11
Deutscher Dokumentartag
10
Die Bank
10
ERIM report series research in management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of business economics : JBE
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Hamburger Schriften zur Marketingforschung
7
NBER Working Paper
7
Schriften zu Dialogmarketing 'revisited'
7
Wissenschaftliche Begleituntersuchung zur Bildschirmtexterprobung in Berlin
7
Working paper / National Bureau of Economic Research, Inc.
7
Arbeitsbericht ... des Competence Center E-Business Basel
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ECONIS (ZBW)
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1
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
Saved in:
2
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
3
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
4
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
5
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
6
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
7
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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