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Black, T. R. L.; Farley, John U. - In: Journal of advertising research 17 (1977) 5, pp. 49-56

Persistent link: https://www.econbiz.de/10001916305

Atkin, Kenward L. - In: Journal of advertising research 2 (1962) 4, pp. 18-23

Persistent link: https://www.econbiz.de/10001840130

Bogart, Leo - In: Journal of advertising research 18 (1978) 5, pp. 17-26

Persistent link: https://www.econbiz.de/10001933202

Britt, Steuart Henderson; Adams, Stephen C.; Miller, … - In: Journal of advertising research 12 (1972) 6, pp. 3-9

Persistent link: https://www.econbiz.de/10001945560

Lehmann, Donald R. - In: Journal of advertising research 17 (1977) 4, pp. 23-27

Persistent link: https://www.econbiz.de/10002365272

Ehrenberg, Andrew S. C. - In: Journal of advertising research 14 (1974) 2, pp. 25-34

Persistent link: https://www.econbiz.de/10002116814

Gallup, George - In: Journal of advertising research 14 (1974) 3, pp. 7-11

Persistent link: https://www.econbiz.de/10002186693

Vandermeulen, Alice - In: Journal of advertising research 16 (1976) 2, pp. 11-14

Persistent link: https://www.econbiz.de/10002939812

Howard, John A.; Hulbert, James - In: Journal of advertising research 14 (1974) 6, pp. 33-39

Persistent link: https://www.econbiz.de/10002975468

Achenbaum, Alvin A. - In: Journal of advertising research 12 (1972) 2, pp. 3-13

Persistent link: https://www.econbiz.de/10001819413