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How validation can trump digital waste and generate value across digital advertising ecosystem
Abraham, Linda Boland; Hunter, Anne; Vollman, Andrea - In: Journal of advertising research 52 (2012) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10009618399
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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline; Woodside, Arch G. - In: Journal of advertising research 52 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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How does recall work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 56 (2016) 3, pp. 229-230
Persistent link: https://www.econbiz.de/10011595643
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Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter; Voorveld, Hilde - In: Journal of advertising research 55 (2015) 4, pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
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What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania - In: Journal of advertising research 55 (2015) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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Can personalization or creativity reduce banner blindness? : an executive functions approach to media and creative strategies
Abedi, Farzad; Koslow, Scott - In: Journal of advertising research 62 (2022) 3, pp. 201-218
Persistent link: https://www.econbiz.de/10013435284
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How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna; Baccino, Thierry - In: Journal of advertising research 62 (2022) 3, pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
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Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.; Mi, Ranran Z.; Tao, Ran; Lu, Linqi - In: Journal of advertising research 63 (2023) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674