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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
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Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa; Peterson, Mark - In: Journal of advertising research 51 (2011) 4, pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
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The effect of generational status in language-tailored political messages
Chapa, Sindy; Becerra, Enrique P. - In: Journal of advertising research 54 (2014) 3, pp. 356-366
Persistent link: https://www.econbiz.de/10010419801