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Journal of advertising research
Journal of Advertising Research
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Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
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2
Learning from winners : how research drove a new model for the automotive industry
Pettit, Raymond
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 583-590
Persistent link: https://www.econbiz.de/10003797987
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3
A special report from the Advertising Research Foundation : the Foundations of Quality initiative ; a five-part immersion into the quality of online research
Walker, Robert
;
Pettit, Raymond
;
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 464-485
Persistent link: https://www.econbiz.de/10003923956
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4
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
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5
The Best of Branding: Best Practices in Corporate Branding by James R. Gregory
Pettit, Raymond
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 349-352
Persistent link: https://www.econbiz.de/10006499573
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6
A Critical Review of "Managing Brand Experience: The Market Contact Audit(TM)"
Pettit, Raymond
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 17-18
Persistent link: https://www.econbiz.de/10006499607
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7
VIEWPOINT - Just Asking: Why You Should Make People Curious about Your Brand
Walker, Robert
;
Pettit, Raymond
;
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 399-401
Persistent link: https://www.econbiz.de/10008378268
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8
Learning from Winners: How Research Drove a New Model for the Automotive Industry
Pettit, Raymond
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 583-590
Persistent link: https://www.econbiz.de/10008163234
Saved in:
9
Learning from Winners: How IBM Seized the Day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104
Persistent link: https://www.econbiz.de/10008241765
Saved in:
10
BOOK REVIEW - Review of From Politics to Marketing: An Emotional Framework for Advertising
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10008241774
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