Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Concentration in food retailin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
2
Getränk
1
Markenartikel
1
Marktforschung
1
Nahrungsmittelmarkt
1
Verbraucher
1
Type of publication
All
Article
3
Language
All
Undetermined
3
Author
All
Frank, Ronald E.
3
Greenberg, Marshall G.
1
Lodahl, Thomas M.
1
Massy, William F.
1
Published in...
All
Journal of advertising research
Journal of marketing research : JMR
13
Business Horizons
5
Applications of the sciences in marketing management
3
Business horizons
3
Journal of marketing
3
The journal of business : B
3
Journal of economic literature
2
Studies in consumer savings : consumer savings project
2
The Journal of Business
2
Business and society review : a quarterly forum on the role of business in a free society
1
Control of 'error' in market research data
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Insights into consumer behavior
1
Journal of Advertising Research
1
Management Science
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute (Philadelphia). Series of books
1
Marketing management and strategy : a reader
1
New-product forecasting : models and applications
1
People and communication
1
Prentice-Hall international series in management
1
Readings in basic marketing
1
The American economic review
1
World marketing : a multinational approach
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand loyalty a useful basis for market segmentation?
Frank, Ronald E.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002209678
Saved in:
2
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
3
The 1970s - Interest-based Segments of TV Audiences - October 1979, Volume 19, No. 5, pages 43-52 - Persons in a national probability sample of over 1,000 households were interview...
Frank, Ronald E.
;
Greenberg, Marshall G.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 55-64
Persistent link: https://www.econbiz.de/10006514303
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
