Narrow search
Showing 1 - 5 of 5
Cover Image
Why we need better measures of research impact in advertising : considerations for best practices to expand research's reach
Rodgers, Shelly - In: Journal of advertising research 58 (2018) 4, pp. 385-389
Persistent link: https://www.econbiz.de/10011966584
Cover Image
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly; Harris, Mary Ann - In: Journal of advertising research 43 (2003) 3, pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
Cover Image
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly; Chen, Qlmei - In: Journal of advertising research 42 (2002) 5, pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
Cover Image
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly; Sheldon, Kennon M. - In: Journal of advertising research 42 (2002) 5, pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
Cover Image
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10011397064