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Journal of advertising research
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3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
Dahl, Darren W.
;
Frankenberger, Kristina D.
; …
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10006505682
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