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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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Does depicting gay couples in ads influence behavioral intentions? : how appeal for ads with gay models can drive intentions to purchase and recommend
Bond, Bradley J.; Farrell, Justine Rapp - In: Journal of advertising research 60 (2020) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10012293509
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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn; Mabry-Flynn, Amanda - In: Journal of advertising research 56 (2016) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10011628663