Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Diffusing knowledge-based core...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Experiment
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Website
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Woodside, Arch G.
2
Dubelaar, Chris
1
Wilcox, Caroline
1
Published in...
All
Journal of advertising research
Journal of business research : JBR
36
Advances in business marketing and purchasing
27
Advances in culture, tourism and hospitality research
13
Psychology & marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Emerald insight
10
International Journal of Culture, Tourism and Hospitality Research
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Australasian marketing journal
6
Journal of Business Research
6
Journal of business-to-business marketing
6
The journal of business & industrial marketing
6
International journal of business and economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of Business & Industrial Marketing
4
Qualitative market research : an international journal
4
International journal of contemporary hospitality management
3
Journal of innovation & knowledge : JIK
3
The complexity turn : cultural, management, and marketing applications
3
The complexity turn : cultural, management, and marketing applications
3
Advances in Business Marketing and Purchasing Ser.
2
Business-to-business brand management : theory, research and executive case study exercises
2
Consumer behavior in tourism and hospitality research
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of global fashion marketing : JGfM
2
Journal of housing economics
2
Journal of macromarketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management decision : MD
2
Marketing Intelligence & Planning
2
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.
;
Dubelaar, Chris
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10006505759
Saved in:
2
The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
