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Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Phelps, Joseph E.
;
Lewis, Regina
;
Mobilio, Lynne
; …
- In:
Journal of advertising research
44
(
2004
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10006503551
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