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Advertising
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Ford, John B.
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Sharp, Byron
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Kennedy, Rachel
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Pitt, Leyland F.
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Precourt, Geoffrey
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Wind, Yoram
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Stipp, Horst
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Ang, Lawrence
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Journal of advertising research
European Journal of Marketing
604
SpringerLink / Bücher
529
Journal of business research : JBR
379
Europäische Hochschulschriften / 5
275
Marketing Intelligence & Planning
259
Journal of Consumer Marketing
241
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
208
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising : official publication of the American Academy of Advertising
171
Gabler Edition Wissenschaft
170
Strategic Direction
169
Journal of marketing communications
165
Management Science
165
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Industrial marketing management : the international journal for industrial and high-tech firms
154
Springer eBook Collection
150
European journal of marketing : EJM
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Journal of Product & Brand Management
134
International Marketing Review
133
Journal of Agricultural and Applied Economics
132
Springer eBook Collection / Business and Economics
130
Young Consumers
129
Marketing Science
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Journal of historical research in marketing
110
Journal of marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Management Decision
98
International Journal of Bank Marketing
96
International Food and Agribusiness Management Review
94
European journal of operational research : EJOR
93
Journal of Business & Industrial Marketing
91
MPRA Paper
91
Journal of marketing management : MM
90
Journal of promotion management : JPM
89
European Business Review
87
Economics Papers from University Paris Dauphine
84
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ECONIS (ZBW)
230
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230
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1
Cause-related
marketing
advertising
formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
Saved in:
2
Evaluating the
advertising
effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact
Gräve, Jan-Frederik
;
Schnittka, Oliver
;
Haiduk, Carolin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 318-333
Persistent link: https://www.econbiz.de/10012656841
Saved in:
3
Advertising
and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
4
The accountability crisis in
advertising
and
marketing
: self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
Saved in:
5
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
6
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
7
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
8
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
9
Congruence between positioning and brand
advertising
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
Saved in:
10
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
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