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How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo; Haley, Eric John - In: Journal of advertising research 60 (2020) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
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Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler; Haley, Eric John - In: Journal of advertising research 64 (2024) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131
Persistent link: https://www.econbiz.de/10007378747