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Internet marketing
114
Online-Marketing
114
Advertising effects
66
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Consumer behaviour
33
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Fulgoni, Gian M.
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Lipsman, Andrew
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Chang, Chun-Tuan
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Christodoulides, George
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Appiah, Osei
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King, Karen Whitehill
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Koehler, Jim
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LaPointe, Pat
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Lee, Yu-Kang
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Nyilasy, Gergely
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Okazaki, Shintaro
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Precourt, Geoffrey
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Riebe, Erica
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Rubinson, Joel
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Singh, Nitish
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Journal of advertising research
SpringerLink / Bücher
533
Journal of business research : JBR
494
European Journal of Marketing
473
International journal of internet marketing and advertising : IJIMA
216
Springer eBook Collection
210
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Journal of retailing and consumer services
195
Industrial marketing management : the international journal for industrial and high-tech firms
184
Management science : journal of the Institute for Operations Research and the Management Sciences
148
UTB
146
Europäische Hochschulschriften / 5
145
Journal of marketing communications
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Management Science
134
Journal of Agricultural and Applied Economics
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
129
International journal of advertising : the review of marketing communications
125
European journal of marketing : EJM
120
Journal of marketing management : MM
120
Journal of marketing
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Journal of Consumer Marketing
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Marketing intelligence & planning
105
Springer eBook Collection / Business and Economics
103
International journal of electronic marketing and retailing : IJEMR
99
Tourism management : research, policies, practice
98
International journal of business information systems : IJBIS
97
Lehrbuch
96
International Food and Agribusiness Management Review
94
Journal of the Academy of Marketing Science
93
International journal of hospitality management
91
Journal of marketing education : JME
91
Information systems research : ISR
90
Technological forecasting & social change : an international journal
90
Journal of promotion management : innovations in planning and applied research
89
International journal of technology marketing : IJTMkt
83
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ECONIS (ZBW)
154
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1
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154
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1
Analyzing the click path of affiliate-
marketing
campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
2
Measuring Facebook's impact on
marketing
: the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
4
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
5
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
6
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
7
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
8
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
9
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
10
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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