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Emotional branding pays off
Rossiter, John R.; Bellman, Steve - In: Journal of advertising research 52 (2012) 3, pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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Emotional Branding Pays Off: How Brands Meet Share of Requirements through Bonding, Companionship, and Love
Rossiter, John; Bellman, Steve - In: Journal of advertising research 52 (2012) 3, pp. 291-297
Persistent link: https://www.econbiz.de/10010038391
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So What? A Rejoinder to the Reply by Crites and Aikman-Ekenrode to Rossiter et al. (2001) - Rossiter et al. respond to Crites and Aikman-Ekenrode's comments on their paper in the l...
Rossiter, John R.; Silberstein, Richard B.; Harris, … - In: Journal of advertising research 41 (2001) 3, pp. 59-63
Persistent link: https://www.econbiz.de/10006511956
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Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials - A new brain-imaging technique, steady-state probe topography (SSPT), reveals which video s...
Rossiter, John R.; Silberstein, Richard S.; Harris, … - In: Journal of advertising research 41 (2001) 2, pp. 13-22
Persistent link: https://www.econbiz.de/10006512486
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Conclusions from the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff - In: Journal of advertising research 34 (1994) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10006536614