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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.; Christodoulides, George; Bonhomme, … - In: Journal of advertising research 58 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
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Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008241771
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USER-GENERATED CONTENT - The Voice of the Consumer Speaks Forcefully in Brand Identity: User-Generated Content Forces Smart Marketers to Listen
Christodoulides, George; Jevons, Colin - In: Journal of advertising research 51 (2011) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10008993730