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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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Observations: The Big Picture: Product Complementarity and Integrated Communications
Solomon, Michael R.; Englis, Basil G. - In: Journal of advertising research 34 (1994) 1, pp. 57
Persistent link: https://www.econbiz.de/10006536626
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China's Advertising and the Export Marketing Learning Curve: The First Decade
Zhou, Nan; Belk, Russell W. - In: Journal of advertising research 33 (1993) 6, pp. 50-66
Persistent link: https://www.econbiz.de/10006540259