Narrow search
Showing 1 - 10 of 142
Cover Image
Social-media early adopters don't count
Yeo, T. E. Dominic - In: Journal of advertising research 52 (2012) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
Cover Image
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.; Angell, Catherine - In: Journal of advertising research 53 (2013) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Cover Image
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.; Oakenfull, Gillian - In: Journal of advertising research 54 (2014) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Cover Image
The impact of SMS advertising on members of a virtual community
Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Cover Image
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Cover Image
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishiyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Cover Image
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; … - In: Journal of advertising research 51 (2011) 4, pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
Cover Image
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Cover Image
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Cover Image
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666