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Advertising
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of Consumer Research
29
Journal of marketing research : JMR
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
9
NBER Working Paper
9
Working paper / National Bureau of Economic Research, Inc.
9
MSI reports : working paper series
8
NBER working paper series
7
Research Papers / Graduate School of Business, Stanford University
7
Research paper series / Stanford Graduate School of Business
6
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
5
Journal of marketing research
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Journal of business research : JBR
4
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
The journal of industrial economics
4
American economic journal : a journal of the American Economic Association
3
Harvard business review : HBR
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of political economy
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Faculty & research / Insead : working paper series
2
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
2
Journal of Business Research
2
Journal of Economic Psychology
2
Journal of Industrial Economics
2
Journal of behavioral decision making
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Journal of education for business
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Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel
;
Berger, Jonah
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
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3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
Dahl, Darren W.
;
Frankenberger, Kristina D.
; …
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10006505682
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