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Internet marketing
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Journal of advertising research
Journal of business research : JBR
1,011
NBER working paper series
539
Technological forecasting & social change : an international journal
516
Working paper / National Bureau of Economic Research, Inc.
473
SpringerLink / Bücher
437
NBER Working Paper
427
Journal of retailing and consumer services
359
International journal of production research
319
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
288
Discussion paper series / IZA
286
Tourism management : research, policies, practice
266
International journal of hospitality management
259
International journal of internet marketing and advertising : IJIMA
255
Industrial marketing management : the international journal for industrial and high-tech firms
247
Research policy : policy, management and economic studies of science, technology and innovation
242
International journal of production economics
235
Journal of business ethics : JOBE
229
Management science : journal of the Institute for Operations Research and the Management Sciences
219
Cogent business & management
217
European journal of operational research : EJOR
217
Working paper
209
CESifo working papers
205
Information systems research : ISR
204
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
184
Springer eBook Collection
179
International journal of contemporary hospitality management
175
IZA Discussion Paper
173
Psychology & marketing
168
The international journal of productivity and performance management : IJPPM
162
International journal of advertising : the review of marketing communications
156
Journal of marketing communications
156
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of management information systems : JMIS
154
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Discussion papers / CEPR
143
International journal of business information systems : IJBIS
142
OECD Environment Statistics
141
Journal of management : JOM
139
Journal of marketing management : MM
139
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ECONIS (ZBW)
174
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1
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174
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1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
3
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
4
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
5
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
6
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
7
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
8
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
9
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
10
Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
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