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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline; Woodside, Arch G. - In: Journal of advertising research 52 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger; Na, Woonbong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong; Marshall, Roger; Son, Youngseok - In: Journal of advertising research 43 (2003) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
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An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong; Marshall, Roger; Son, Youngsook - In: Journal of advertising research 39 (1999) 3, pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
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Endorsement Theory: How Consumers Relate to Celebrity Models
Marshall, Roger; Na, WoonBong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10008163236
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10003013294
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Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
Iii, Randolph J.Trappey; Woodside, Arch G. - In: Journal of advertising research 45 (2005) 4, pp. 382-401
Persistent link: https://www.econbiz.de/10006499567
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How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Woodside, Arch G.; Uncles, Mark D. - In: Journal of advertising research 45 (2005) 2, pp. 229-240
Persistent link: https://www.econbiz.de/10006499587
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MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.; Dubelaar, Chris - In: Journal of advertising research 43 (2003) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10006505759