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Werbung
234
Advertising
209
Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
118
Werbewirkung
118
USA
46
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40
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7
Sharp, Byron
7
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6
Pitt, Leyland F.
6
Precourt, Geoffrey
5
Bellman, Steven
4
Berthon, Pierre R.
4
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4
LaTour, Michael S.
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Carlson, Les
3
Chang, Chun-Tuan
3
Cohen, Justin
3
Hartnett, Nicole
3
Keller, Ed
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Milfeld, Tyler
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Pounders, Kathrynn
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Romaniuk, Jenni
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Sands, Sean
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Scheinbaum, Angeline Close
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Sorensen, Herb
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Stafford, Marla Royne
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Stipp, Horst
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Tevi, Alexander
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Berg, Hanna
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Betts, Kevin R.
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Bogomolova, Svetlana
2
Campbell, Colin
2
Colliander, Jonas
2
Corsi, Armando Maria
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Journal of advertising research
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,955
International journal of consumer studies
773
International journal of hospitality management
733
Psychology & marketing
681
NBER working paper series
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
SpringerLink / Bücher
533
Working paper / National Bureau of Economic Research, Inc.
506
European Journal of Marketing
499
Journal of Consumer Marketing
471
The European journal of the history of economic thought
470
NBER Working Paper
469
History of political economy
468
Management science : journal of the Institute for Operations Research and the Management Sciences
402
European journal of marketing : EJM
399
Asia Pacific journal of marketing and logistics
397
Journal of the history of economic thought
395
The journal of product & brand management
394
Journal of marketing research : JMR
389
The journal of brand management : an international journal
358
Journal of marketing communications
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
339
Journal of international consumer marketing
330
Journal of marketing management : MM
326
Journal of travel and tourism marketing
326
Journal of retailing
325
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
325
Marketing letters : a journal of research in marketing
310
Tourism management : research, policies, practice
310
Journal of business ethics : JOBE
307
Cogent business & management
305
Journal of the Academy of Marketing Science
305
International journal of advertising : the review of marketing communications
297
Journal of economic issues : jei
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
293
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ECONIS (ZBW)
335
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1
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10
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335
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date (oldest first)
1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
3
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
5
Advertising
creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
6
The total long-term sales effects of
advertising
: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
7
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
8
Information processing of
advertising
among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
Saved in:
9
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
10
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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