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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
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Marketing theory
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International journal of advertising : the quarterly review of marketing communications
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Journal of Consumer Research
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Journal of current issues and research in advertising
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OBSERVATIONS: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising
Callcott, Margaret F.
;
Phillips, Barbara J.
- In:
Journal of advertising research
36
(
1996
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006530766
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