Narrow search
Showing 1 - 10 of 75
Cover Image
Does doing good do good? : how pro bono work may benefit advertising agencies
Waller, David S. - In: Journal of advertising research 50 (2010) 4, pp. 440-449
Persistent link: https://www.econbiz.de/10008857200
Cover Image
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Cover Image
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje; Parsonage, Isobel - In: Journal of advertising research 56 (2016) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Cover Image
The impact of victims' imagery on charity crowdfunding campaigns : how photos of victims doing nothing to help themselves elicit fewer donations
Buskila, Gadi; Perez, Dikla - In: Journal of advertising research 62 (2022) 4, pp. 385-396
Persistent link: https://www.econbiz.de/10013532007
Cover Image
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung; Yoon, Hye Jin - In: Journal of advertising research 54 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Cover Image
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Cover Image
A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Cover Image
The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Cover Image
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob; Sorensen, Herb - In: Journal of advertising research 50 (2010) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Cover Image
Putting listening to work : the essentials of listening
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003971414