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Internet marketing
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Fulgoni, Gian M.
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Journal of advertising research
Economics Papers from University Paris Dauphine
995
MPRA Paper
851
IZA Discussion Papers
395
CESifo Working Paper
373
Journal of business research : JBR
324
NBER Working Papers
315
Discussion paper series / IZA
289
CESifo working papers
262
IZA Discussion Paper
254
ZEW Discussion Papers
248
International journal of internet marketing and advertising : IJIMA
206
ERIM Report Series Research in Management
200
CEPR Discussion Papers
194
Annals of Faculty of Economics
186
Ovidius University Annals, Economic Sciences Series
185
Journal of retailing and consumer services
183
LSE Research Online Documents on Economics
183
Working Paper
169
Open Access publications from Université Paris-Dauphine
166
Amfiteatru Economic Journal
163
The AMFITEATRU ECONOMIC journal
143
Working paper
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
MERIT Working Papers
132
Amfiteatru economic : an economic and business research periodical
129
International journal of advertising : the review of marketing communications
119
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
CESifo Working Paper Series
117
Journal of marketing communications
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
NBER working paper series
114
Jena Economic Research Papers
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
American Economic Review
106
Discussion paper
106
ZEW - Centre for European Economic Research Discussion Paper
103
SpringerLink / Bücher
96
International journal of electronic marketing and retailing : IJEMR
94
ifo Schnelldienst
94
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ECONIS (ZBW)
114
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1
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
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2
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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4
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
5
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
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6
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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7
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
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8
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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9
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
10
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
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