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Cornelissen, Joep P.
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Journal of advertising research
HEC Paris research paper series
24
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
20
Strategic management journal
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Journal of management studies : JMS
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Revue française de gestion : hommes et techniques
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Corporate Communications: An International Journal
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Georgallis, P., & Durand, R. (2016). Achieving High Growth in Policy-Dependent Industries: Differences between Startups and Corporate-Backed Ventures. Long Range Planning. doi:10.1016/j.lrp.2016.06.005
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Advertising Research and Its Influence on Managerial Practice
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006508829
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2
Theoretical Concept or Management Fashion? Examining the Significance of IMC - One of the most enduring questions that advertisers and marketers have been faced with is whether Int...
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006514510
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