//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
You are what you speak? Global...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
China
1
Comparison
1
France
1
Frankreich
1
Humor
1
Multichannel strategy
1
Multikanalvertrieb
1
Online search
1
Online-Recherche
1
Print advertising
1
Printwerbung
1
USA
1
United States
1
Vergleich
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Laroche, Michel
3
Richard, Marie-Odile
3
Huang, Liang
2
Economakis, Nectarios
1
Kiani, Isar
1
Nepomuceno, Marcelo Vinhal
1
Vinhal Nepomuceno, Marcelo
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
88
Journal of Business Research
35
International Marketing Review
17
International marketing review
13
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of Product & Brand Management
6
Journal of international consumer marketing
6
Journal of international marketing
6
The journal of services marketing
6
Journal of Economic Psychology
4
Africa journal of management
3
Dimensions of international business
3
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and multicultural diversity
3
Psychology & marketing
3
The journal of consumer marketing
3
Handbook of research in international marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of International Business Studies
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
MERCATI E COMPETITIVITÀ
2
Marketing Intelligence & Planning
2
Multinational business review
2
The journal of applied business research
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
2
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
3
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
Laroche, Michel
;
Vinhal Nepomuceno, Marcelo
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009187041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->