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BRAND MANAGEMENT IN SMALL AND...
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Brand management
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Journal of advertising research
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
Marketing intelligence & planning
147
Journal of strategic marketing
146
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
Journal of marketing communications
118
International journal of hospitality management
109
Open Access publications from Université Paris-Dauphine
106
Marketing theory
105
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
Journal of Product & Brand Management
89
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ECONIS (ZBW)
87
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1
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87
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1
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional
marketing
metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
2
The
branding
impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
3
Luck of the draw : creating Chines brand names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
4
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
5
How rich-media video technology boosts
branding
goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
6
Colors, brands, and trademarks : the
marketing
(and legal) problem of establishing distinctiveness
Hoek, Janet
;
Gendall, Philip
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 316-322
Persistent link: https://www.econbiz.de/10008697033
Saved in:
7
Cutting edges : listening-led
marketing
science, media
strategies
, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
8
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
9
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
10
Congruence between positioning and brand advertising
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
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