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Mapping the unarticulated potential of qualitative research : stepping out from the shadow of quantitative studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 153-166
Persistent link: https://www.econbiz.de/10009126986
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QUALITATIVE - Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008993726
Saved in:
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