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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
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USER-GENERATED CONTENT - The Voice of the Consumer Speaks Forcefully in Brand Identity: User-Generated Content Forces Smart Marketers to Listen
Christodoulides, George; Jevons, Colin - In: Journal of advertising research 51 (2011) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10008993730