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Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart
;
Nyilasy, Gergely
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011296215
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