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~isPartOf:"Journal of advertising research"
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Journal of advertising research
Journal of business research : JBR
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Journal of Business Research
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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European Journal of Marketing
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European journal of marketing : EJM
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Handbook of research on effective advertising strategies in the social media age
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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
2
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
3
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
Laroche, Michel
;
Vinhal Nepomuceno, Marcelo
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009187041
Saved in:
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