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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun; Cheong, Yunjae - In: Journal of advertising research 61 (2021) 1, pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Cheong, Yunjae; de Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10008818234