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Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
139
Werbung
139
USA
86
United States
86
Internet marketing
82
Online-Marketing
82
Brand management
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Markenführung
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Television advertising
47
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Markenimage
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Social web
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Emotion
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Psychology of advertising
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Marketing management
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Viral marketing
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Virales Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Communication
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Kommunikation
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Großbritannien
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Ford, John B.
11
Kennedy, Rachel
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Romaniuk, Jenni
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Fulgoni, Gian M.
8
Bellman, Steven
7
Sharp, Byron
7
Varan, Duane
7
Dahlén, Micael
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Lipsman, Andrew
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Keller, Ed
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Scheinbaum, Angeline Close
4
Beal, Virginia
3
Carlson, Les
3
Chang, Chun-Tuan
3
Christodoulides, George
3
Droulers, Olivier
3
Fay, Brad
3
Goodrich, Kendall
3
Kohli, Chiranjeev
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
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Merchant, Altaf
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Milfeld, Tyler
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Plummer, Joseph T.
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Pounders, Kathrynn
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Rappaport, Stephen D.
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Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Sands, Sean
3
Sorensen, Herb
3
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Journal of advertising research
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,990
International journal of consumer studies
774
International journal of hospitality management
771
Psychology & marketing
766
The journal of brand management : an international journal
689
SpringerLink / Bücher
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
543
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
451
European journal of marketing : EJM
442
European Journal of Marketing
440
Asia Pacific journal of marketing and logistics
428
NBER Working Paper
401
Journal of marketing research : JMR
397
Journal of travel and tourism marketing
395
Journal of Consumer Marketing
394
Journal of marketing management : MM
394
Tourism management : research, policies, practice
391
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of Product & Brand Management
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Journal of marketing
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of the Academy of Marketing Science
337
Marketing letters : a journal of research in marketing
336
Journal of retailing
335
Journal of fashion marketing and management
322
Cogent business & management
314
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
The international review of retail, distribution and consumer research
301
Marketing intelligence & planning
299
Journal of advertising : official publication of the American Academy of Advertising
292
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ECONIS (ZBW)
425
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1
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
2
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
3
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
4
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
5
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
7
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
8
Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
Saved in:
9
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
10
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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