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Marktforschung
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Journal of advertising research
Journal of marketing research : JMR
412
Journal of marketing
199
SpringerLink / Bücher
180
Journal of business research : JBR
164
Overseas business reports : OBR
155
NBER working paper series
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of the Academy of Marketing Science
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Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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105
International journal of industrial organization
103
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : MM
100
Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of historical research in marketing
89
Discussion paper / Centre for Economic Policy Research
85
Journal of macromarketing : examining the interactions among markets, marketing, and society
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing : ZFP ; journal of research and management
80
Qualitative market research : an international journal
79
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
66
Gabler Edition Wissenschaft
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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CESifo working papers
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Review of industrial organization : RIO
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Journal of business economics : JBE
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
59
The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Staff working paper / Bank of Canada
57
European journal of marketing : EJM
56
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ECONIS (ZBW)
74
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1
Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
Saved in:
2
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
3
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
4
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
Saved in:
5
Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin
;
Parent, Michael
;
Plangger, Kirk
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
Saved in:
6
The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment
Brigham, Nancy
;
Fallig, Michael
;
Miller, Chuck
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10010481199
Saved in:
7
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
8
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
9
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
10
Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
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