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Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie; Orth, Ulrich R. - In: Journal of advertising research 61 (2021) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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The real estate value of supermarket endcaps : why location in-store matters
Caruso, William; Corsi, Armando Maria; Bogomolova, Svetlana - In: Journal of advertising research 58 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904