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Journal of advertising research
Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Islamic marketing : JIMA
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia-Pacific journal of business administration
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Australasian marketing journal
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International journal of consumer studies
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Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
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