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Journal of advertising research
International journal of retail & distribution management
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Services marketing cases in emerging markets : an asian perspective
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Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
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2
Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity
Hota, Monali
;
Chumpitaz Cáceres, Ruben
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-460
Persistent link: https://www.econbiz.de/10008818229
Saved in:
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