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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte; Reich, Jens-Christian; Gavilanes Laso, … - In: Journal of advertising research 55 (2015) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook; King, Karen Whitehill; Nyilasy, Greg; … - In: Journal of advertising research 59 (2019) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993