Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A two-sided matching model in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Age group
1
Altersgruppe
1
Gender
1
Geschlecht
1
Internet marketing
1
Online-Marketing
1
Social network
1
Soziales Netzwerk
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Li, Jin
2
Lewin, Jeffrey E.
1
Strutton, David
1
Taylor, David G.
1
Zhan, Lingjing
1
Published in...
All
Journal of advertising research
Electronic commerce research
20
Electronic commerce research and applications
7
Journal of financial economics
7
NBER working paper series
7
NBER Working Paper
6
NBER Working Papers
6
Working paper / National Bureau of Economic Research, Inc.
6
Journal of managerial issues : JMI
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Working paper / National Bureau of Economic Research, Inc
5
Information technology and management
4
Journal of Financial Economics
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Data science and management : DSM
3
Decision support systems : DSS ; the international journal
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of operational research : EJOR
3
HBS Case
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of production economics
3
International journal of services technology and management
3
Journal of Business & Industrial Marketing
3
Journal of accounting & economics
3
Journal of retailing
3
Physica A: Statistical Mechanics and its Applications
3
The review of financial studies
3
Applied economics
2
Asian Agricultural Research
2
Capitalizing China
2
Chinese management studies : CMS
2
European economic review : EER
2
Financial Innovation
2
Financial innovation : FIN
2
Global business review
2
Information systems research : ISR
2
Journal of Global Information Management (JGIM)
2
Journal of muscle research and cell motility
2
Leadership & Organization Development Journal
2
MIS quarterly
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
2
Online Persuasion: How the Written Word Drives WOM — Evidence from Consumer-Generated Product Reviews
Li, Jin
;
Zhan, Lingjing
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-258
Persistent link: https://www.econbiz.de/10008993745
Saved in:
3
Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.
;
Lewin, Jeffrey E.
;
Strutton, David
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
