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Journal of advertising research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of marketing education : JME
11
Journal of Research in Interactive Marketing
6
Journal of business research : JBR
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International small business journal : researching entrepreneurship
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of small business and enterprise development
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European journal of marketing : EJM
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International small business journal : ISBJ
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Journal of Advertising Research
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Journal of Urban Economics
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Journal of consumer behaviour
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of personal selling & sales management
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Journal of urban economics
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The journal of business & industrial marketing
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra
;
Peltier, James
;
Schultz, Don E.
;
Griffin, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
Saved in:
2
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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