Narrow search
Showing 1 - 2 of 2
Cover Image
THE WEB - What Do Customers Consider Important in B2B Websites? This paper presents a set of robust measures for the factors that customers consider important in a business-to-busi...
Chakraborty, Goutam; Laia, Vishal; Warren, David - In: Journal of advertising research 43 (2003) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10006505761
Cover Image
Measuring Values Can Sharpen Segmentation in the Luxury Auto Market
Sukhdial, Ajay S.; Chakraborty, Goutam; Steger, Eric K. - In: Journal of advertising research 35 (1995) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10006534070