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Driving customer-centric growth : a practical roadmap : the pivotal role of insights and analytics in the customer-centric organization
Simon, Mario
;
Driest, Frank van den
;
Wilms, Tom
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 159-168
Persistent link: https://www.econbiz.de/10011518064
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