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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward; Gossieaux, François - In: Journal of advertising research 50 (2010) 3, pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania - In: Journal of advertising research 55 (2015) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria; Mangió, Federico; Di Domenico, … - In: Journal of advertising research 63 (2023) 4, pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu; Krishnamurthy, Sandeep - In: Journal of advertising research 47 (2007) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of advertising research 58 (2018) 3, pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416