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Marktforschung
69
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25
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6
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5
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Journal of advertising research
Journal of marketing research : JMR
385
Journal of business research : JBR
211
Journal of marketing
182
Technological forecasting & social change : an international journal
161
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
128
SpringerLink / Bücher
127
European journal of operational research : EJOR
119
International journal of market research : JMRS ; the journal of the Market Research Society
108
Europäische Hochschulschriften / 5
87
International journal of production research
87
International journal of business information systems : IJBIS
84
Journal of the Academy of Marketing Science
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
Journal of information & knowledge management : JIKM
78
Journal of retailing and consumer services
73
Qualitative market research : an international journal
73
Tourism management : research, policies, practice
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Esomar congress
68
European Journal of Marketing
65
Journal of retailing
65
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Marketing : ZFP ; journal of research and management
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
62
Journal of business economics : JBE
61
International journal of forecasting
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Marketing Intelligence & Planning
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Gabler Edition Wissenschaft
54
European marketing research review
51
Harvard business review : HBR
50
International journal of market research
50
Marketing letters : a journal of research in marketing
50
Qualitative Market Research: An International Journal
49
Journal of marketing management : MM
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
MPRA Paper
46
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ECONIS (ZBW)
71
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1
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
2
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
3
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
4
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
5
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
6
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
7
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
8
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
Saved in:
9
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
10
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
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