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Journal of advertising research
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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MSI reports : working paper series
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Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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Warren Bennis signature series
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A reader in marketing communications
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Generalizations about advertising effectiveness in markets
Tellis, Gerard J.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 240-245
Persistent link: https://www.econbiz.de/10003860585
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2
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
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3
What scanner-panel data tell us about advertising : a detective story with a dark twist
Koslow, Scott
;
Tellis, Gerard J.
- In:
Journal of advertising research
51
(
2011
),
pp. 87-100
Persistent link: https://www.econbiz.de/10009127004
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4
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
Tellis, Gerard J.
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 162-170
Persistent link: https://www.econbiz.de/10006499594
Saved in:
5
Generalizations about Advertising Effectiveness in Markets
Tellis, Gerard J.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 240-245
Persistent link: https://www.econbiz.de/10008273032
Saved in:
6
Research on Advertising in a Recession: A Critical Review and Synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10008324223
Saved in:
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