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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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3D ISSUE-STUDENTS - Developing a Cost-effective Brand Loyalty Program
Wansink, Brian - In: Journal of advertising research 43 (2003) 3, pp. 301-309
Persistent link: https://www.econbiz.de/10006505679
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The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campa...
Wansink, Brian; Ray, Michael L. - In: Journal of advertising research 40 (2000) 6, pp. 106-113
Persistent link: https://www.econbiz.de/10006514295
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OBSERVATIONS - Methods and Measures That Profile Heavy Users - Are your heavy users really different from your light users? A method is described and new measures of personality an...
Wansink, Brian; Park, Sea Bum - In: Journal of advertising research 40 (2000) 4, pp. 61-72
Persistent link: https://www.econbiz.de/10006515015
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OBSERVATIONS - New Uses That Revitalize Old Brands - How do you craft a new usage campaign that increases both brand equity and sales? Two studies show how to find new uses for pro...
Wansink, Brian; Gilmore, Jennifer Marie - In: Journal of advertising research 39 (1999) 2, pp. 90-99
Persistent link: https://www.econbiz.de/10006519177